So far on the Twenty Seven Digital blog, I’ve talked a lot about branding design. But today we’re moving on to a new topic - websites.
Whether your small business started as a hobby or a side hustle which turned into a full time career, or if you’ve set up on your own as a result of the world pandemic; getting a website can seem incredibly overwhelming among other urgent business tasks.
So generally, the first port of call for generating customers is usually via social media and word of mouth, and whilst these are amazing to get up and running, it’s a good idea to expand on top of these avenues to really scale your fantastic brand identity and convert more customers.
If you’re interested to know why I think every small business should invest in a website, keep reading.
Social media is a fantastic tool for promoting your services or product and building a rapport. But when it comes to finding out specific information, and buying from a business, many customers want a website. So much so that 86% of consumers would prefer a business to have a website than a social media page - so why not have both?
This also goes hand in hand with having a @yourbusinessname.com email address instead of @gmail or @hotmail.
Instagram, Facebook, Linkedin, Twitter… They all have their own uses, but whichever platforms you and your customers are on, your content will have to fit tight specifications. Whether that’s the type of content you can create, the size proportions, how your page looks, how many words you can write etc.
Different website platforms have varying capabilities, but generally speaking, your website can look however you want it to.
You can update it whenever you want, add any images, text, video, create an email list. This is all your data and you own it. It can’t be changed or manipulated by a third party platform.
There’s a whole host of Google platforms that can be connected to your website which will aid and boost its performance, I recommend as a minimum you should use:
Your website should be home to lots of things: A beautiful design, valuable content and detailed information about you and your offerings. But ultimately, your business provides a product or service for your customers, so there should be a dedicated place for them to fulfil that need.
This could be a checkout, a contact us form or contact details. But it should be easy to find and easy to complete.
I don’t know about you, but I have to seriously love a brand for me to DM on social media to find out about prices and look through story highlights to find out about my options.
With some much choice, customers will want a business they not only trust, but is easy to work with. And that’s what your website is for, to give them a fantastic customer journey, with all the information they need and plenty of call to action points dotted around the site pointing them in ways of how they can get in touch.
Now, I understand that if you haven’t got a website, to execute any of the points in this blog will take a level of skill, research or the decision to work with a specialist.
The great news is, there’s so much information out there! And here are options you have right now:
